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Living a More Purposeful Life One Cent at a Time

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Don’t Be Fooled: Businesses Need to Make Money

November 30, 2015 by Penny 12 Comments

“If it didn’t make them money, they wouldn’t do it.” That healthy dose of skepticism was the mantra of the first entrepreneur I knew: my dad. To this day, whenever my mom mentions loss leaders, BOGO deals, and doorbusters, my dad smiles, shakes his head, and repeats his favorite pearl of financial wisdom. This notion … [Read more…]

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Posted in: Uncategorized Tagged: business, consumers, entrepreneur, financial literacy, profit

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