As a teacher, I love Ann Taylor LOFT. If any store has mastered the art of stand-for-eight-hours-a-day comfortable chic, it’s LOFT. However, I’ve been trying to cut down on my shopping as of late (thank goodness!). Still, about two months ago, I returned from our mailbox with a bundle of advertisements* and hovered over the recycle bin ready to make my daily sacrifice of junk mail to the blue bin goddess. Then I saw the LOVELOFT logo emblazoned on the corner of a postcard, and I couldn’t resist taking a closer peek.
After quickly scanning the front of the card, I deduced that this was probably a marketing ploy to get me to start using my LOFT Mastercard that was collecting dust in the back of my wallet. It implored me to make three purchases outside of Loft over the next month. At first, thoughts of my closet (okay, closets) filled my mind, and I got ready to ditch it. Then three words jumped out at me: outside of Loft. The LOFT was going to offer me a $20 Rewards Card if I made three transactions this month doing the shopping that I already had to do? Sold.
As I trotted out for an early morning of errands, I had my LOFT Mastercard at the ready. I split my purchase at the Jewel self-checkout into three transactions. My grocery bill for the day totaled about $20.
I waited for the transactions to post to my account. Then, just to be sure that this wasn’t too good to be true, I dialed my friends at LOFT Mastercard and inquired about my account. Sure enough, my Rewards Card would be sent to me in the next 8-10 weeks. So, for those of you who are keeping score, that’s 100% back in rewards compared to the usual 1%-5% offered by most credit card companies.**
Does this mean my shopping hiatus ended and I went hog wild at the store? I’m sure that’s what LOFT would like to hear. But I used the rewards card to purchase an early birthday present for a dear friend who loves LOFT just as much as I do.
The best part about all of this? Just last week I got ANOTHER postcard from LOFT making a similar offer. This time, I was required to make five outside purchases, and I didn’t even hesitate.
*Seriously, remember when there were things other than advertisements and bills in mailboxes? I knew I should have kept in touch with that Austrian pen pal in third grade!
**Of course, this is only a good deal if you pay your credit card in full that month. Carrying a balance and getting hit with redonkulous interest rates for a $20 gift card would be the opposite of purposeful spending.
So Tell Me…What’s your favorite credit card rewards story? Would you have taken LOFT up on this offer?